Harold Loren is a Public Relations Strategist and a Digital Communications Consultant. He designs and deploys the communication strategies that connect worldwide audiences to entertainment brands and entrepreneurial identities. His work combines traditional public relations and marketing practices and applies their new digital approaches to the evolving landscape of business communications and brand development.
Harold currently serves as Director of Communications at the ST8MNT Brand Agency in Nashville, Tennessee. ST8MNT serves notable brands such as TAYLOR SWIFT, REBA McENTIRE, LADY ANTEBELLUM, BONNAROO, CMA MUSIC FEST, NATIONAL GEOGRAPHIC CHANNEL and the ATLANTA BRAVES.
Harold's most recent work involved day-to-day coordination with social content development teams at both the FOX Broadcasting Company and NETFLIX - through the digital management and brand development for Actor/Producer JOHN STAMOS - in support of both the hit FOX television show GRANDFATHERED and the blockbuster NETFLIX series release of FULLER HOUSE. These projects were undertaken in partnership with the NYC-based public relations agency, POLK & COMPANY.
His professional projects, through The LOREN Collective | A Digital Lab focus on the design and deployment of front-end web solutions and on the content management of their social media ecosystems. The lab serves as a digital workshop through which to design, create, coordinate and otherwise keep pace with the 'thinking', 'learning' and 'doing' required to drive effective and measurable engagement in the digital age.
Recent projects include content development for the 2015 NASHVILLE FILM FESTIVAL (NaFF), creative consultation for both country music icon TIM MCGRAW and Country Music performer KRISTIAN BUSH, (of the multi-platinum selling country duo SUGARLAND) as well as online deployment and digital brand development for performers: LARKIN POE, HOLLY WILLIAMS and DIAMOND CARTER.
Harold is a former Music Editor for 944 MAGAZINE in Los Angeles; also, a former Publicist for TED GUEFEN PUBLIC RELATIONS; and later, a Founder and Director of Media Relations at STAFFORD|CLARKE MEDIA CONSULTANTS, a boutique LA Public Relations agency specializing in Film, Television and Music entertainment.
His Public Relations accounts have included: THIERRY MUGLER, JULIE NEWMAR, NICK EGAN, HYLO ENTERTAINMENT, ELIAS ARTS, HOLLYWOOD RECORDS, WALT DISNEY PARKS AND RESORTS, The ELIZABETH TAYLOR AIDS FOUNDATION and TELEMUNDO / LIBERTY MEDIA / SONY PICTURES ENTERTAINMENT, among others.
Harold Loren's post-secondary studies were in Communication Technology, Political Science and Art. He is a Bachelor of Arts graduate from the University of Texas at Arlington.